A branding solution for Marsh that delivers distinctive visual brand assets
Demographik were called in to solve a branding issue for insurance giant Marsh. Marsh were launching Marsh ProBroker and Marsh Labyrinth – part of Marsh’s Commercial Practice – both networks which enable regional insurance brokers to market enhanced products to their own SME clients – aswell as have access to Marsh’s crucial business services.
Marsh had acquired one network with an existing name, identity and members, and were ready to formally launch their own more elite offering – Marsh ProBroker. Both identities needed to be sensitively handled and launched under the Marsh brand: aiding retention of existing members, recruitment of new – all at the same time as defining Marsh as a new and powerful player in the insurance network market.
A brand rationalisation exercise followed exploring names, the hierarchy, and how these sub brands could look ; their relationship to each other and to the main Marsh brand.
Then the brand expression and assets needed to be developed to create a creative toolkit which would allow materials to be easily produced with distinctive visual styling elements.
The resulting work is impactful and sophisticated. Each sub brand works together and apart, sits well with the parent brand, and uses elements from previous iterations.
Launch materials included an exhibition stand, mailers and leaflets, a sales brochure, service offering brochures and e-shot templates.Marsh – ProBroker and Labyrinth brand launch