Telling the Affinity storyAon
Aon Affinity is a specialist division within Aon, the leading global professional services firm. Aon provides insurance and risk management solutions for commercial organisations, professions, membership organisations and high-net-worth individuals.
At Demographik, we have been working with the Aon Affinity team to help communicate its broad range of solutions to diverse audiences. The selection of work we have delivered has required out of the box thinking to help deliver messages in a way that is easily understood by the target audience.
Video is the ideal medium to help communicate complex messages, as it gives you the opportunity to mix video footage, interviews, graphics, copy, animation and voice-overs.
We had previously used the concept of a journey for some of the Aon Affinity printed materials (link here), so when Affinity approached us to tell its story through the medium of video, it seemed only natural to expand upon this concept in the new marketing collateral. The resulting video takes the viewer on an animated path around the business, with a tone of voice and language that is uniquely Aon.
We created further videos for Aon Affinity; writing the scripts, selecting the voice-over artist, and producing the animations. Videos which perfectly mirror the graphic styling that we had developed for Aon Affinity, adding a new brand extension with a style and flair that offers creative ways to express sometimes dry content.
The team at Demographik really listen to what we want, which means they tend to get it right first time. When they write for us, their research is meticulous, which is very important for our target audience and their attention to detail in the design, is second to none too. They make what could be a very complex process really easy.
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We have been working with the Aon Affinity team to help communicate its broad range of solutions to diverse audiences. The selection of work we have delivered has required out of the box thinking to help deliver messages in a way that is easily understood by the target audience.read more
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