020 7843 6959 info@demographik.co.uk

Prestigious positioning for Private Clients


The Aon Private Clients team arranges insurance cover for everything – from high-value homes, contents and valuables to individual works of art, prestige cars and boats. They also specialise in protecting country houses, estates and farms.

We were briefed with designing a ‘look’ that positioned the Private Clients business as a prestigious offering. This project involved creating a distinctive, premium-style brand iteration that still reflected the core Aon Affinity brand.

The designs used slate grey and metallic silver with a spot of red, coupled with aspirational imagery. We designed marketing materials such as brochures, a document wallet, stationery and policy documents.

With a new Head of Private Clients at the helm and a full suite of stunning marketing materials, the Private Clients team are fully equipped to develop the business and enter the market with clear stand out from the competition.

The team at Demographik really listen to what we want, which means they tend to get it right first time. When they write for us, their research is meticulous, which is very important for our target audience and their attention to detail in the design, is second to none too. They make what could be a very complex process really easy.

Alastair Pether

Design Manager, Stamps & Philatelic, Royal Mail

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