A world famous destination for shoppers
London Designer OutletLondon Designer Outlet is London’s leading fashion and lifestyle outlet centre, with 70 stores and restaurants and a cinema, based next to Wembley Stadium. It is home to outlet stores for Guess, Superdry, North Face, Nike and many more. We have spent the last few years working on a variety of projects aimed at their many audiences, including retailers, shoppers, and even the ‘neighbours’.
Briefs – both big and small
The variety in the kinds of projects we have been involved with at LDO have certainly kept things interesting, and getting the right ‘look’ has been a worthwhile challenge. With many audience types to consider, it has taken a range of initiatives to achieve the growth they have seen over the last year.
The centre always needs to look its best, and when retailers move or move out, we need to be on hand to very quickly design, print and install large format window vinyls, all with different graphics – often outside of shopping hours.
We have also designed a range of ‘Privilege Cards’ – discount cards, aimed at the centre staff, tourists (with Chinese and Russian translations) and one-day special events. We have also produced promotional leaflets and information points for NFL match days and Spurs home games at Wembley. With £1m a day investment into Wembley Park to create 7,000 new homes, the area is on the rise.
And…
…gift cards, signage, event promotional materials, brochures and leaflets, DM packs for new residents in the LDO area and offers booklets to list just a few.
The result
- Window vinyls for empty stores
- Gift cards and discount cards
- Signage
- Posters and banners
- DM packs for neighbouring residents
- Offers booklets
- Printed guide brochures for retailers
- Brochure for commercial opportunities
Whenever I want great design, delivered cost-effectively and without the drama I go to Demographik. They think about the brief so they ask insightful questions and that means a better, quicker and ultimately better value end result. If only every agency was this consistently, reliably good.
Royal Mail
We continue to work with the Stamps and Philatelic department of Royal Mail to produce a range of coin and medal packs. The packs need to appeal to enthusiasts of specific subject as well as to dedicated philatelists and numismatists.
Transport for London – Celebration
The body of work we’ve produced for Transport for London (TfL) include many projects centered on showcasing and celebrating London’s unique history, culture and vibrant social calendar. From researching and uncovering the hidden history of London’s Tube stations to giving buskers a stage and much more.
The Crown Estate
The Crown Estate’s people hold a wide variety of roles – from Investment specialists to Forestry Experts, as well as Marine Specialists, to name but a few. A directive to raise the standards of their internal communications meant an opportunity for us to help.