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Leatherhead Food Research

Founded in 1919, Leatherhead Food Research provides expertise and support to the global food and beverage sector. They provide practical solutions that cover all stages of a product’s life cycle from consumer insight, ingredient innovation and sensory testing to food safety consultancy and global regulatory advice.


We were set the brief of creating a suite of pictograms, each depicting a feature or benefit of the Leatherhead offering. The resulting icons help communicate sometimes complex messages through: infographics, membership information and within video and animation. Giving the client an extended communication toolkit which extends their brand identity.

Video animation

With an extended identity in place, we utilised the infographics and pictograms in an animation created to give a introductory overview of Leatherhead Food Research. The process involved working with the client to select and define key messages and benefits from both the wider market and membership perspective.

A phase of storyboarding shared online though the Adobe XD platform allowed our design team to work iteratively with the client.

The video was then created against the signed off content, delivering a kinetic animation that delivers the content effectively and on brand.

Working with Demographik is always a pleasure: they come to the table with originality, experience, expertise, creativity (of course!) and the ability to deliver every time. I have worked with the team on a number of projects from infographics to animations, timelines to traditional print collateral. They always spend time to understand the brief, to challenge, ask questions and think about the best solution for my business or campaign objectives. This gives me great confidence from the beginning of every project that I’m going to get something back that really delivers to – and often beyond – expectations. I can rely on Demographik to manage my expectations too – they provide good guidelines of timelines which means I can plan really well and manage my internal stakeholders. I have a lot of trust and faith in Demographik and love working with them!

Anna Perkins

Senior Marketing Manager, Science Group

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