A world leader in shipping insuranceUK P&I Club
The UK P&I Club is one of the world’s leading mutual insurers of third party liabilities for ocean-going merchant ships. Expanding our insurance sector knowledge to include shipping has added another string to our bow!
Big ships and beautiful brochures
The UK P&I Club insures over 235 million tons of owned and chartered ships, about one-sixth of the world total.
Our starting point was understanding their corporate identity and brand guidelines, before moving on to creating visuals and design layout. Special attention was given to image sourcing for the photography, so each cover stands out when presented as part of the wider range. Each brochure is printed and converted to a digital format for online use.
Using traditional design skills and information design techniques, we bring professionalism and creativity to a consistent range of materials.
- Printed brochure designs
- Contact sheet designs
- Digital formats
- Imaging search
- Design of infographics
We started working with insurance leader Marsh in 2009. We were called in to help develop the brand for three new offerings, ProBroker, Labyrinth and Connections, which were to sit under the new Marsh Networks umbrella.
The XL Catlin marketing team wanted to find a new way to give life to previously printed brochures that were not being used effectively by the national sales team. They wanted to re-use existing content whilst including additional information and media links.
Our experience working with complex information – to distill it into simple, accessible graphic representations – stood us in good stead when the CIOB asked us to work on their policy reports.