Video & Animation
We love to create moving images with the power to move people. Energetic mixed media films, engaging kinetic (moving typography) videos, emotive talking heads …all provide compelling communication to internal or external audiences.
With today’s YouTube generation video has become more important than ever. Say goodbye to the slick and over-styled 90s corporate videos, and hello to dynamic productions that shout of brand quality and creative excellence.
Our specialist insurance client Catlin has taken video to its heart. Since 2010 we have delivered over 50 videos for them on subjects as diverse as Brand values aimed at their 2,000 staff worldwide, New joiners welcome film, History of Catlin, ‘Big on Service’ celebrating their service awards, A celebration of ArtCatlin’s artists and their creations, and many filmed events and talking heads to help deliver key messages around the world
Process, production and promotion
For Catlin, as with most clients, we get involved in all aspects of the video production. This starts with conceptualising, then leads on to planning every last detail, including storyboarding and scriptwriting, venue finding and hiring, staging and props.
Next, we create the content. This might be filmed sequences, images, music and voice overs. Finally the magic of editing and animation pulls the whole piece together.
Of course not every video has a captive audience. With Catlin we use our expertise in social media, including YouTube, Facebook and Twitter, to push the finished work out to the people that matter.
ArtCatlin – video for Art’s sake
One of the specialist areas that Catlin deals with is Fine Art and other collectibles. Their interest has extended to helping the UK’s emerging artists through ArtCatlin. This initiative includes the Catlin Guide (a beautiful, limited edition book featuring the best of recently graduated artists) and the Catlin Art Prize (a showcase and competition for shortlisted Guide artists).
To help promote ArtCatlin we produced a responsive mobile website, designed social media skins, and produced a series of videos for each of the artists shortlisted for the prize. Our videos captured a fascinating insight into the artists’ minds and aspirations, which enhanced the understanding of both art and exhibitions.
Video can often capture the essence of a person, event or organisation more effectively than other media, which makes it ideal for telling stories and keeping websites fresh with content. And of course nothing gets you quite as close to your clients as the hours spent on location!
Working on Art Catlin with Sandra and Paul at Demographik was a delight. It’s an ever changing sponsorship for us at Catlin, and we’re always looking for new ways to do things. From their initial work on social media branding, Demographik delivered designs that really took our online presence to the next level. Their follow-up work on our new mobile site and videos really helped cement Art Catlin’s online brand to give us something to really be proud of. We’ve had some great feedback from our audience and look forward to working with Demographik in the future.
Gemma Johnson, Catlin
Take a look at some of the stories below which outline other video work for clients such as Canonical, CIOB and Marsh.
Video and animation services:
- Concepts and storyboarding
- Voice overs and recording
- Talking heads and interviews
- Animated stories
- Animated infographics and ‘kinetic typography’
- Corporate idents
- Rolling event videos
- Staff engagement and induction videos
- Event filming
- Training videos
50 different videos over the past four years - kinetic animation, talking heads, and longer filmed pieces.
An example of one of the many videos we have enjoyed delivering for the CIOB.
A selection of video work for CIOB.
Event brand animations for Marsh.
Using video to demystify complex stories about technology platforms.
Aimed at a younger audience, 'Columbus' takes you on a journey from frozen oceans to coral reefs.
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