Web & Digital

We can offer everything from information architecture through design and content planning into development and hosting. What’s more we can do open source, responsive and extendable. A true one stop digital shop.

Key story


The Chartered Institute of Building is the world’s leading and most influential professional body for the construction industry. At the centre of its online offering sits ciob.org, the key website and portal for all its digital information, including events, training, news, professional development and an extensive document library.

Rebuilding CIOB.org

Initially working as the preferred design partner we helped create the information architecture, which was informed by a complete site audit and a member user forum. We used the insight in the design and build as well as to create content for the internal marketing team. A key requirement in the site’s build was retain the capability for future growth into other areas of the Institute. These included a members’ networking portal as well as enhanced event information and bookings. The final site plays the role of an effective digital hub for the Institute and is going from strength-to-strength.

Initial concepts and 'look and feel' for the project

The CIOB's main website www.ciob.org

Keeping the content flowing

CIOB’s internal marketing team have the on-going task of creating fresh content. To help them we created an online project management process. This tracks and maintains elements within the site with unique reference codes. Whether creating banners and graphics, videos and rich media or prototyping new additions to the site, all agile changes are recorded.

On this project we have become an extension of the CIOB team. Weekly reporting and Skype sessions help to keep track of and refresh all team members about ongoing tasks. They also provide an opportunity to introduce future development work in advance, so everybody gets to understand the future direction of CIOB’s digital brand.

At the same time as working on the design and development, digital guidelines were created to capture the process allowing styles and rules to be applied to other online areas. These include You Tube, Linkedin and Twitter as well as one-off microsites. Third party publishers that host and maintain published news sites for the CIOB, such as Global Construction Review and Construction Manager, also use the guidelines. This allows the marketing team to act as online brand guardians and make sure all external PR and web work remains visually within the brand.

Sample pages from the CIOB Digital Guidelines document

Responsive and WordPress

After the successful launch and growth of the main CIOB.org, we began work on further microsites that needed to be ‘on brand’, but still agile in development and functionality. Previously campaign and award sites created for the CIOB had been placed deep within the content of the main site. This meant they lacked their own identities and were hard for users to find.

WordPress was the chosen platform for these new microsites, with its excellent record in successfully delivering responsive sites for mobiles and tablets. We undertook information architecture work with mobile visitors seen as the key users of the sites. This was partly informed by analytics collected from the CIOB.org but also from our own forums and interviews. Consideration was given to the variety of content and how it would adapt to suit the visitor’s viewing experience dependent on platform.

With the brand style tied down new microsites, such as  policy.ciob.org,  inspiring.ciob.org  and membersforum.ciob.org, have been developed and launched within tight timelines. These have been hosted as sub domains of the main site.

A consistent approach to sites without losing creative freedom

The CIOB Policy Microsite

The CIOB Policy Microsite responsive version

The CIOB projects reinforce the fact that good websites are never finished; once launched they continue to grow with quality content bringing back users for more. ‘Content is king’ may be overused but it’s an aim and perhaps more importantly, an attitude we hope to take to our wider clients.

Demographik have been our go-to-agency for a number of years. They have an uncanny ability to consistently produce imaginative solutions no matter the communications challenge. Their work has produced inspiring and compelling design, set the tone for our brand online, and ultimately increased our engagement with a 40% uplift in the duration of online users. In the time we have worked together they have displayed equal flare and thought in the production of video and printed content. What I really appreciate is their infectious dedication and an unerring ability to meet our deadlines. They are consistently great. And that is not easy.

Saul Townsend, Head of Communications, CIOB

Further to The CIOB we have worked on web design, digital and development projects for many other clients in varying sectors, including Marsh, Overbury, Toyota, FWT, Catlin XL, and Peldon Rose. Continue to Further stories to see examples of these projects.

Digital design and development services:

  • Information architecture
  • Prototyping
  • Wireframing
  • Content creation including visual assets and video & infographics
  • Agile working
  • Design concepts
  • Content management development: Drupal and WordPress
  • Microsite and intranet site design and build
  • Responsive mobile design and build
  • Social media integration
  • Hosting and support

Further stories

Entity Group

Redesign of Entity's group website within a responsive framework, supported by a powerful Wordpress development.

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A new website for the Construction Managers of the Year Awards. Responsive framework and CMS developement.

View more

Catlin Education website

Design of CatlinEducation.com website within Bootstrap responsive framework.

View more


E-pub documents straight to the tablet with video and animation embedded.

View more

CIOB Policy

Parallax website launched in time for the party political conferences, built to deliver the CIOB's Guide to the Built Environment.

View more


Website design for leading refurbishment and fit out company, aimed at helping to delivery key brand benefits and enhance SEO.

View more

The Job Crowd

A website that gives graduates a chance to review 'life on the inside' of big companies.

View more


Design and build of new responsive website for public transport information specialists.

View more

Further Web & Digital

A further selection of web design and development work for our clients.

View more

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