Guiding London’s recovery post-pandemicAon
Aon launched the London Work, Travel, Convene Coalition in September 2020 to bring together large employers in the City and Canary Wharf, to help navigate the challenges businesses would face as society re-opens throughout the recovery phase of the COVID-19 pandemic.
Ever changing landscape
With prominent founding members gathering to discuss key topics, we were on hand to create a visual look for the coalition output collateral to help deliver consistent materials.
The culmination of the initial phase of work was the launch in January 2021 of a website and report which we designed. The challenge we faced was designing the website architecture to best feature the content, whilst still awaiting sight of the content. We also needed to ensure we worked within Aon’s brand guidelines.
The website we designed features the top level information structured into key strategic themes, with the 70 page report containing more content detail. Even so, the website featured a lot of copy content which we needed to break up into digestible chunks with visual interest, icons and graphics.
We also used looped video to bring the strategic theme landing pages to life and to add interest and movement.
- Visual theme for WTC London, whilst working within Aon’s brand guidelines
- Development of ad hoc collateral for member distribution
- Content rich website featuring copy, graphics, video
- 70 page download report plus individual subject reports
The Aon Private Clients team arranges insurance cover for everything – from high-value homes, contents and valuables to individual works of art, prestige cars and boats. They also specialise in protecting country houses, estates and farms.
We have been working with the Aon Affinity team to help communicate its broad range of solutions to diverse audiences. The selection of work we have delivered has required out of the box thinking to help deliver messages in a way that is easily understood by the target audience.
For today’s YouTube generation, video has become more important than ever. Say goodbye to the slick and over-styled 90s corporate videos, and hello to dynamic productions that shout of brand quality and creative excellence. Our specialist insurance client XL Catlin has taken video to its heart.